( 2016 ) SCHAF Skin Care is built on simplicity, performance and trust. Developed in Canada, the brand focuses on essential formulations designed to support healthy skin without unnecessary complexity. The approach is direct. Fewer products. Better ingredients. Clear purpose. Each formulation is created to work with the skin, not against it, balancing function with care. Fuhr Studio developed the brand direction, visual identity, art direction and digital design. The visual language reflects the product philosophy. Clean, restrained and precise. Typography is calm and confident. Colours are soft and neutral, allowing the product to stand forward. The identity creates a sense of clarity and reliability. A brand that does not overstate, but delivers through consistency and intention. SCHAF is skincare reduced to what matters.