Playing for Something Bigger

( 2025 ) Fuhr Studio previously developed the concept and visual identity for the Andersen Forever campaign. This work became the foundation when we were invited to design a special OB campaign jersey in collaboration with Save the Children Denmark, Odense Boldklub, hummel and VisitOdense. OB took the field against FC Nordsjælland wearing a new limited edition Andersen Forever jersey. The shirt carried a clear and meaningful message, supporting Save the Children’s national fundraising campaign on September 7. The design is rooted in the Andersen Forever universe and highlights community and well-being among children and young people. For every jersey sold, 100 DKK is donated to Save the Children. The jersey is now sold out.

Art Direction
Visual identity
Jersey Design

In collaboration with Save the Children Denmark, Odense Boldklub, VisitOdense, and hummel.

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