( 2020 ) BlueCollar connects skilled workers from Poland, Romania, Italy and other countries with Danish companies in need of hands. No paperwork. No fluff. Just people who work and deliver results. From large construction projects to infrastructure like Odense’s light rail, their teams make an impact. The identity is simple, direct and human. Photography shows people in action, typography is clean with an edge, and the colours are strong and clear. The language is short and action-oriented: “Find the job. Do the work. Move forward.”