( 2023 ) H.C. Andersen’s House is rooted in the person and the work. In curiosity, travel, and imagination. An international cultural destination where the story of H.C. Andersen unfolds within architecture by Kengo Kuma, centrally placed and seamlessly connected to the surrounding garden. With respect for the cultural significance of the site, we developed the overall brand strategy grounded in research and insight. From there we shaped a clear art direction and a visual identity balancing the poetic with the precise. The identity lives consistently across all touchpoints. Website design, posters, brochure, advertising, brand guidelines, and templates were developed as one coherent system. An inviting and aesthetic universe where culture, architecture, and narrative meet.