( 2025 ) Odense Boldklub is a cultural institution with deep roots in the city and on Funen. The blue and white stripes are more than colors. They represent a shared identity across generations, places and people. Fuhr Studio developed the brand strategy and visual identity. The work builds on football as something emotional, collective and deeply rooted in culture. A flexible design system sets a clear direction while evolving the club for a contemporary audience.